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About K11 MUSEA

Located on the Victoria Dockside harbourfront of  Tsim Sha Tsui, K11 MUSEA is Hong Kong’s pioneering cultural-retail landmark. Inspired by ‘A Muse by the Sea’, K11 MUSEA is designed to enrich the new consumer’s daily life through the power of creativity, culture and innovation.

10 years in the making, K11 MUSEA was crafted by renowned entrepreneur Adrian Cheng together with 100 Creative Powers, a roster of 100 international architects, artists and designers who sought to create the ultimate space for all to embark on a “journey of imagination”. Since opening its doors in 2019, the museum-worthy landmark has ushered in a new era of cultural retail which speaks to the growing consumer demand for immersive experiences in art, culture, nature and commerce.

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KLUB 11 New Member Reward

Spend HK$1,000 at K11 MUSEA
to receive 50 K Dollars

  • Screenshot this offer.
  • Visit Koncierge, G/F, K11 MUSEA and present the screenshot to sign up for the campaign.
  • After becoming KLUB 11 member, register your cumulative spend of HK$1,000 or above and receive 50 K Dollars

* Screenshot to Redeem Relevant Offers!

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Tourist Rewards — Limited-time Offer Worth over HK$2,800!

Offer 1* : Get Rewards Worth Over HK$2,800 Before Any Spending

From 1 Jan – 31 Mar 2024, tourists visiting Hong Kong can redeem a series of shopping rewards to spend at K11 MUSEA! Explore the latest offers for beauty, dining, lifestyle, and family-friendly experiences. Shop to your heart’s desire for a trip to remember! 

Get Rewards Worth Over HK$2,800 Before Any Spending 
Tourists with valid travel documents identification can redeem a series of vouchers and rewards! 

Click here to learn more.


The use of the e-vouchers are subject to the terms and conditions as stated on the e-vouchers and the relevant terms and conditions of the merchants who accept such e-vouchers.

Promotion Period: 1 Jan – 31 Mar 2024
Place of Redemption: Koncierge, G/F, K11 MUSEA
Redemption Hours: 10AM – 10PM

*Only applicable to tourists with valid non-Hong Kong passports/travel documents who must first become a KLUB 11 Hong Kong Member and a K Dollar Program Hong Kong Member, and bind their KLUB 11 Hong Kong Membership with their corresponding K Dollar Program Hong Kong account.

Other terms and conditions apply.


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Founder’s Vision

K11 Group was founded by renowned entrepreneur Adrian Cheng in 2008 with a social mission to incubate talent and propagate culture. In creating K11 MUSEA — K11 Group’s most ambitious project to date — Cheng’s vision is to reinvigorate Victoria Dockside as the Silicon Valley of Culture that inspires global millennials, and facilitate a broader discussion on the interconnectedness of creativity, culture and innovation.

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History and 100 Creative Powers

K11 MUSEA sits on the site formerly known as Holt's Wharf, an important go-down in Tsim Sha Tsui that dates back to 1910. Established in 1910, the historic logistics hub eventually made Hong Kong one of the busiest ports in the world. Paying tribute to its unique history and its position as the confluence of cultures, K11 MUSEA is committed to incubating the local cultural scene by allowing visitors access to world-class curation of year-round art and cultural programmes.

The architecture of K11 MUSEA was led by Kohn Pedersen Fox architecture practice, James Corner Field Operations, and in collaboration with over 100 Creative Powers, including Rotterdam-based OMA, Hong Kong-based architecture studio LAAB, AB Concept and a diverse group of artists, craftsmen, designers and more.

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AVENUE OF STARS & SALISBURY GARDEN

Set against the spectacular backdrop of Victoria Harbour, Avenue of Stars and the adjacent Salisbury Garden are a pair of world-class attractions created through the collective efforts of a stellar cast of leading design talents, including renowned landscape architect James Corner, the creative talent behind New York’s iconic High Line. A contemporary waterfront promenade that pays tribute to the leading lights of Hong Kong’s celebrated film industry, the newly reopened Avenue of Stars features more than a hundred celebrity handprints, as well as a variety of statues and interactive digital elements, for visitors to explore.

Hotline: (852) 3892 3890
Email: enquiry@k11musea.com​